I ordered an Apple Watch last night. I stayed up until midnight and was one of the first to place an order. I have serious doubts about it and see it as the biggest gamble Apple has made since the iPod. On the other hand, it could be a game changer with regards to emerging media.
The Apple Watch is about telling time the same way my iPhone is about being a telephone.
Apple knows a thing or two about hype but I think nothing compares to this watch. For years before they even admitted they were working on a watch, people were expecting it. So much so that Samsung rushed to market with their version of a smart watch.
I’ve read what the experts have said. They hate, they love it.
Do people wear watches still? I wonder if people will really buy it. I have a very nice Tag Heuer but I don’t really wear it. My iPhone has a clock, my computer has a clock. In fact, at any given moment, I can probably see 2 clocks easier than I could look at my watch. What I think though is that the Apple Watch is about telling time the same way my iPhone is about being a telephone.
What I wonder is if the watch will prove to be a more personal way to communicate. If so, it’s a marketer’s dream. I do a lot of mass communication projects. Emails that go to tens of thousands and social media posts with even larger audiences. But some communication is best done smaller and I’d love for it to be more personal. I’d love to be able to tap my customer on the wrist and say that I have something for them.
Launch is the first step for the Apple Watch.